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Demand & Supply Chain Management Evolution


     
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Language: English

Building the Supply Chain from the Shelf Back

 
 
 

Company: JDA
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Chief Supply Chain Officer (CSCO) Insights, SCDigest's research arm, undertook a major survey of consumer goods manufacturers and retailers to better understand how they perceived opportunities for a more “shelf-connected” supply chain, and what, if any, actions they were taking to get there. In total, about 250 usable responses were received, including those from a number of well-known manufacturers and retailers. Certainly, both groups see significant opportunity through better connection to the shelf. Read how.

 





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