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Demand & Supply Chain Management Evolution

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Language: English

Returns Management as a Supply Chain Process: A Look at Marketing/Logistics Integration in Italian Firms


Company: Università di Verona - LogiMaster
Tag: Supply Chain - Strategy
Reverse Logistics
Supply Chain - Returns Management

Attention to theory-based research in the returns management arena has been largely ignored in the literature (Carter and Ellram 1998; Daugherty et al. 2001), and more specifically the nature of the relationship between marketing and logistics as it relates to the returns management process remains unknown. Because marketing strategy and policy decisions can have a significant impact on the type and timing of product returns (Mollenkopf et al., 2005), there would seem to be a corresponding influence on the nature and extent of returns management logistics activities a firm will have to undertake. We investigate the phenomenon of managing returns as part of a firm’s overall supply chain processes (Rogers et al., 2002).


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